DIGITAL + PRINT - John Kissane Creative

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JOHN KISSANE CREATIVE

Jack Henry RDC Campaign Jack Henry offers industry-leading payment technology to small businesses. The company needed to show business owners the value of remote deposit capture technology. This conceptual campaign made a definite impact with small business owners. It showed how remote deposit capture is “like a bank in your business.” Now business owners could deposit checks right from their office. The campaign consisted of emails, a landing page and customizable brochures for bank branches.	Consumers Energy Seasonal Emails Consumers Energy is the leading utility in Michigan. They wanted to promote their Appliance Service Plan at key points throughout of the year. This campaign made “The Plan” a smart choice in all seasons. The campaign consisted of emails and landing pages that leveraged the power of each season. Lifestyle imagery and seasonal messaging showed how important appliance protection truly is to comfort and a budget. This highly personalized campaign succeeded in bringing The Plan home to Michigan.	Membership Acquisition Program Grew credit union membership through a multichannel marketing program. The member acquisition program performed significantly better than previous efforts. The campaign brought in 6 times more new members for Alliant Credit Union versus the average campaign. The emails proved to be particularly effective. The open rate was 4 times greater and the click-through rate was 6 times better than other campaigns.
Monetary Incentive Campaign Interactive campaign consisting of 3 emails. The first is a B-to-B email. The next two emails were tested against each other. One was the Control (traditional email layout and messaging). The other had a more official tone (in layout and messaging).	Mercedes-Benz Map Update Campaign Educated MB USA owners through every touchpoint about the value of a navigation system map update. Essential brand standards were maintained at every touchpoint through seamless consistency of messaging and design. It drove the owners to dealerships for the latest map update throughout the campaign. Responsive-design techniques allowed drivers to receive the full campaign experience adapted to the device of their choice. It ended up a win-win for both drivers and Mercedes-Benz dealerships.	Email A/B Testing Success Client requested a test for the control email and challenged me to provide a lift in open and click-through rates. The new official approach is on the left and the control is on the right. The new email provided a significant improvement. Open rates were 5% higher, click-through rates improved by 7.5% and conversion rates were over 30% higher. This improvement led iPay to apply the new design/test to 10 additional email streams. It also led to increased revenue for the client and the agency.
Honda/Nokia Multichannel Campaign Used compelling driving news in an editorial approach. The automotive editorial direct mail campaign for Honda delivered a 31% higher response rate than the control. The email drove a 23% higher response rate than the previous control, helping the campaign exceed expectations.	Ford Map Update Campaign Created a highly impactful campaign that educated Ford owners about the dangers of distracted driving and highlighted the importance of a navigation system map update. Showed drivers why hands on the wheel, eyes on the road and an updated map in their vehicle is the way to go. This campaign has yielded a 4 to 1 revenue to expense ratio - trending slightly higher than past efforts.	Humana-Medicare-Campaign2 Humana needed to increase enrollment in its Medicare Advantage program. However, this highly complex program could be confusing and intimidating for the target audience. A clean and informative design made this direct mail approach highly engaging and truly effective. It allowed the recipient to get answers quickly and encouraged them to speak to a licensed agent. The result was a win-win: An appealing package for Humana and additional projects for the agency.
Consumers-Energy-Appliance-Service-Plan- Consumers Energy’s Appliance Service Plan offers protection against unexpected breakdowns. This campaign leveraged proven tools and techniques of direct mail to move the needle. The centerpiece of the campaign is a letter with a live check. Homeowners were encouraged to cash the check and enroll in The Plan. The design presented an extensive amount of information in an approachable and logical manner. The live check package is the highly successful control for the Appliance Service Plan.	PG&E Employee Poster Campaign Pacific Gas and Electric Company (PG&E) wanted to spread the word about energy efficiency in businesses throughout California. A series of downloadable posters proved to be the perfect solution. From the cubicle, to the breakroom and conference rooms, these posters captured every energy-saving opportunity. The illustrative design was also modern and compelling, which was essential in order to ensure businesses would display these highly appealing posters.	ServSafe-Space-Ads Art directed photo shoots. Creative on the left was a food photo shoot and the one on the right was a photo shoot on the McDonald's corporate campus.

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